This Project Exam was a independent work for a real client. As a result my clients in Helsinki Figure Skating Club got a logo, a brochure, a poster, a business card and a profile manual. The club had a new team formed this year and they needed a logo and the business cards, a senior team needed a brochure and the hole Club a poster of an upcoming skating event. It was four different assignments but still needed to have similarities and something to combine them together. The profile is very professional even thought it’s a Club. They want to aim higher and do better all the time and in all of their areas – as well in visual communication.
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Our assignment was to create a logo for the brand with the name of the brand and an ornament, a symbol or a figure. There was two target groups to choose from and I chose “women in their 30s”. In the beginning I researched the history of the chocolate and the competitors. I found out that there is really different kind of logos and with the logo you are able to communicate a lot about the brand identity. So the logo has to be in a line where you try to position your product. Simplicity is the key but it also has to have something to distinct it from the market competitors. While the target group was women in their 30’s, I wanted the logo to communicate feminine things. It should be chic, elegant, simple and represent enjoy, beauty and happiness of your life. After exploring, sketching and digitalizing different figures and ornaments, I ended up using simple figures of hearts. In their simplicity they represented the love to the chocolate, to the brand and live. One heart both sides of the brand name keeps the brand in their spell of love and happiness. From the mindmap and inspiration boards […]
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