Branding and packaging

Branding and packaging assignment was to create and design a concept to a dog food brand. The assignment was divided into four parts. The first part was to create a name and a logo, the second part was to design a infographics and a brochure, the third was to design a package for the food and the last to design a sale of point. It also needed to include the brand manual. My dog food's name is "Dog Healthy Food". I wanted to create a a bit upscale but still down to earth feeling for the brand. Not using much colour and to keep it simple. The target group was hipsters or anyone who was looking a bit better food to their dogs. Who likes to take good care of their dogs. The infographic was focusing to the benefits of this food and it could be sold even in Cafe Shops when the owners would get their coffee. Brand manual